Our Mission
At Something You Bridal, we are all about YOU. From the moment you step through our doors, we’re here to be your ultimate support system—your girl gang—every step of the way. We believe your wedding dress should reflect your unique style and personality, which is why we offer a curated selection of stunning, one-of-a-kind, and on-trend gowns that make you feel as extraordinary as you are. With us by your side, you'll feel confident, empowered, and beautiful on your special day. Your love story is unique, and so should be your dress.
Photo by: Courtney Paige Photography
About Our History - Couture Bridal
Our History
Founded in 2014 by the incredible Julie Neil, Couture Bridal was created with a simple mission: to offer affordable yet stunning wedding dress options to brides in the NWA area. Julie’s passion for providing exceptional customer service and bringing beautiful designer gowns to local brides quickly made Couture Bridal a beloved staple in the community.
In 2023, Kelly, the new owner, took the reins and revitalized the store with a fresh, modern look. She introduced exciting new designers, refreshed the store’s aesthetic, and ensured that the staff received extensive training to guarantee every bride’s experience was nothing short of exceptional.
In 2025, Couture Bridal embraced a new chapter, becoming Something You Bridal. Inspired by the timeless wedding tradition of "something old, something new, something borrowed, something blue," we wanted the name to reflect the idea that your wedding dress should be a true reflection of something you.
While we’ve evolved, we remain the same Couture Bridal that you’ve come to love—now with a fun, personalized name that embodies every bride’s unique journey.
Meet Our Team
The Bridal Dream Team
Get to know the team behind the scenes that pour their passion into Something You Bridal!